Empower Your Beauty Career | Pink Pewter - Mireya Villarreal Education

Branding & Marketing Module: Build Your Brand, Market Yourself, and Get Booked

Talent gets you started — but branding and marketing is what gets you picked. This module helps you build a clear, confident brand and a simple marketing system so the right clients find you, trust you, and book you consistently. No complicated strategies — just real-world steps made for beauty pros in their first 0–5 years who are ready to stop blending in and start building a name that pays. Course: 5 Chapters · 57 Lessons

$29.00

Enroll now Free preview

Essential skills you'll gain

This is where your vision starts to take shape. With the right tools and guidance, you'll move from confusion to clarity—and begin building a beauty business that reflects your passion, purpose, and potential.

The Course

5 Chapters · 57 Lessons

1
Section 6: Branding and Marketing
1. (Included in full purchase)
  Video: You are the Brand!
2. (Included in full purchase)
  Activity 1: Case Study - The Journey to Building a Strong Brand
3. (Included in full purchase)
  Reflection Question:
4. (Included in full purchase)
  Quiz: Activity 1: Case Study
5. (Included in full purchase)
  Video: Brand Yourself
6. (Included in full purchase)
  Branding and Marketing
7. (Included in full purchase)
  Reflection Questions:
2
Section 6.1: Branding Your Salon Suite
1. (Included in full purchase)
  Video: Branding Your Space
2. (Included in full purchase)
  Activity 1: Niche and Target Client Profile Worksheet
3. (Included in full purchase)
  Reflection Questions:
4. (Included in full purchase)
  Defining Your Ideal Client's Needs and Preferences
5. (Included in full purchase)
  Insider Insights: Your Brand Identity
6. (Included in full purchase)
  Reflection Questions:
7. (Included in full purchase)
  Choosing the Perfect Name and Logo
8. (Included in full purchase)
  Reflection Questions:
9. (Included in full purchase)
  Activity 3: Crafting a Unique Identity for Your Brand Worksheet
10. (Included in full purchase)
  Gathering Inspiration for Your Salon Suite Logo
11. (Included in full purchase)
  Quiz: Gathering Inspiration for Your Salon Suite Logo
12. (Included in full purchase)
  Acvitivy 4: Create Your Branding Mood Board
13. (Included in full purchase)
  Acvitivy 5: Creating a Décor Vision for Your Salon Suite Mood Board
14. (Included in full purchase)
  Up Next:
3
Section 6.2: Marketing Strategies to Attract Clients
1. (Included in full purchase)
  Video: Consistent Branding
2. (Included in full purchase)
  Activity 1: Creating a Cohesive and Professional Presence Worksheet
3. (Included in full purchase)
  Activity 2: Crafting Your Business Identity Worksheet
4. (Included in full purchase)
  Activity 3: Creating a Cohesive Contact Strategy for Your Brand Worksheet
5. (Included in full purchase)
  Quiz: Marketing Strategies to Attract Clients
6. (Included in full purchase)
  Reflection Question:
7. (Included in full purchase)
  Activity 4: Refining Your Brand’s Online and In-Person Identity Worksheet
8. Leveraging Social Media to Grow Your Brand Free preview
9. (Included in full purchase)
  Reflection Questions:
10. (Included in full purchase)
  Insider Insights: Building Connections and Consistency
11. (Included in full purchase)
  Video: Brand Consistency
12. (Included in full purchase)
  Tailoring Your Brand Messaging for Every Platform
13. (Included in full purchase)
  Activity 5: Refining Your Brand’s Online and In-Person Identity Worksheet
14. (Included in full purchase)
  Creating Captions That Connect: A Step-by-Step Guide
15. (Included in full purchase)
  Activity 6: Creating Captions That Connect: A Step-by-Step Guide
16. (Included in full purchase)
  Streamlining Your Online Presence
17. (Included in full purchase)
  Up Next:
4
Section 6.3: Engaging and Retaining Your Client Base
1. (Included in full purchase)
  Video: Building Loyalty
2. (Included in full purchase)
  Your Brand Beyond the Basics
3. (Included in full purchase)
  Reflection Questions:
4. (Included in full purchase)
  Activity 1: Crafting Your Communication Plan Worksheet
5. (Included in full purchase)
  Activity 2: Building Loyalty Through Retention Strategies Worksheet
6. (Included in full purchase)
  Quiz: Engaging and Retaining Your Client Base
7. (Included in full purchase)
  Reflection Questions:
8. (Included in full purchase)
  Activity 3: Implementing Loyalty and Rewards Programs Worksheet
9. (Included in full purchase)
  Reflection Questions:
10. (Included in full purchase)
  Effective Follow-Up Strategies
11. (Included in full purchase)
  Activity 4: Implementing Loyalty and Rewards Programs Worksheet
12. (Included in full purchase)
  Activity 5: Implementing Loyalty and Rewards Programs Worksheet
13. (Included in full purchase)
  Reflection Questions:
14. (Included in full purchase)
  Activity 6: Implementing Loyalty and Rewards Programs Worksheet
15. (Included in full purchase)
  Reflection Questions:
16. (Included in full purchase)
  Activity 7: Turning Feedback Into Action Worksheet
17. (Included in full purchase)
  Wrapping it Up:
18. (Included in full purchase)
  Quiz: Branding and Marketing
5
Congratulations!
1. (Included in full purchase)
  Video: Congratulations!

The Transition from Chair to Boss Starts Here

"Entrepreneurship in the beauty industry isn’t just about independence—it’s about building a career that aligns with your values, dreams, and talents. This course is here to help you transition from a chair to a suite with confidence, strategy, and the tools to succeed." – Mireya Villarreal, Founder & CEO

Boss Community Access

Step into a powerful network designed just for beauty pros building their businesses. Inside the Boss Community, you’ll find weekly discussions, live sessions, and ongoing support from peers and mentors who truly understand your journey—helping you stay accountable, inspired, and on track toward your goals.

Hear from future beauty bosses

These aspiring entrepreneurs took the leap—and the From Chair to Boss course gave them the clarity, confidence, and tools to build something of their own.

”

I always knew I wanted more than just a chair—but I didn’t know how to build something real. This course gave me step-by-step direction. Now I’m starting my suite with a plan, not just a dream.

Jasmine T.

Rockford, IL

”

I was working under someone else’s rules, afraid to branch out. Now I have my own prices, my own brand, and my own business. This course gave me the confidence and knowledge to go for it.

Luis M.

Fort Wayne, IN

”

I didn’t have structure—I was just trying to make money. Now I know how to grow a brand. I’ve set up pricing, booking systems, and even planned my first promo. This was the push I needed.

Tasha R.

Macon, GA

”

Beauty school taught me skills. This taught me how to build a business. I finally feel like I have direction, not just dreams.

Briana K.

Springfield, MO

”

This isn’t just a course—it’s a mindset shift. I stopped playing small. I’m not just a stylist anymore. I’m building a brand, and it starts now.

Nico S.

Bakersfield, CA

”

I used to second-guess everything—from my prices to my policies. Now I have direction, confidence, and a real business mindset. I haven’t even opened my suite yet and I already feel like a boss.

Erica L.

Lubbok, TX

”